About
Dar Optics an international 'Italian' concept store created by world renowned leader in premium eye wear-Safio Group, Italy , in order to highlight,present the best and the latest in glasses fashion.Backed by such a strong name, Dar Optics has established itself as one of the fastest growing networks within a short period of time.Having started only in 2003, they have outlets in key locations throughout the Middle East: UAE, Kuwait, KSA, Qatar, Bahrain and Lebanon. We have even expanded the Middle East with outlets in Spain.
It is also because of our direct link with our mother company in Italy that we are able to present all of the newest design collections ahead of the rest of the market.
Dar Optics also offers exclusive launches of limited editions and emerging brands in exclusivity in the mainstream market.
Consistent with our position of setting industry firsts, Dar Optics employs no less than the latest optical shop fitting, window decoration and display concepts, guaranteed to attract clients and make for pleasurable shopping experience.
There mission to provide quality,thereby setting new commercial standards to the market, by presenting the best and the latest in eye wear fashion.
The vision is to be industry reference by being present in the most prominent locations in every city throughout the world.
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