About
At Early Learning Centre (ELC), we create fantastic toys that make learning fun for children, in the age group of 0 – 6 years.
Launched in 1970, today the brand is one of the leading toy retailers in the world. We understand and strongly believe in the importance of play in the development of children. That’s why, all our toys are designed to help them explore the boundaries of their imagination and creativity, and at the same time make learning so much fun.
ELC Brand Highlights
•KOJ has over 51 franchise stores spread across Saudi Arabia, United Arab Emirates, Oman and Qatar.
•All toys are uniquely designed to act as a medium through which learning and developmental processes are carefully tailored to help children gain creative thinking, observation and problem-solving skills.
•While designing the toys, ELC works closely with experts, child psychologists and children themselves to ensure that their toys are educational, high quality, safe and above all, fun.
•Our toys meet and exceed all British and European standards for toy safety.
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